Channel Marketing Manager

About MPOWERHealth

MPOWERHealth is a national leader in clinical services, dedicated to enhancing surgical outcomes and patient safety. We provide intraoperative neuromonitoring (IONM) and surgical first-assist services to over 300 hospitals and facilities across 23 states.

Role Overview

Under the direction of the Chief Marketing Officer, the Channel Marketing Manager will own channel-facing marketing initiatives that generate leads, strengthen strategic partnerships, and accelerate revenue for Clinical Services. You’ll translate high-level strategy into tactical deliverables—equipping Business Development and Sales with the collateral, events, and tools they need to convert interest into business. This hands-on role includes managing trade shows and conferences, sales-enablement initiatives, and CRM-driven follow-up

1. Trade Shows & Conferences (40%)

• Event Strategy & Planning: Build an annual calendar of flagship conferences (e.g., Becker’s Spine, ASET, NASS), regional meetings, and sponsored breakfasts.
• Stakeholder Alignment: Partner with Sales Leadership to select events that map to top accounts and target segments; collaborate with Clinical Operations to ensure the right clinical experts are involved.
• Logistics & Execution: Own all event logistics—booth procurement, registration, furniture rental, A/V, collateral, staffing, travel—and manage budget reconciliation. Work with the Brand Manager and Creative Team on booth design and on-site branding.
• On-Site Coordination: Lead setup/teardown, staff briefings, and live troubleshooting; liaise with vendors, venue contacts, and clinical presenters.
• Post-Event Analysis: In collaboration with Sales Ops and Analytics, measure performance (leads generated, pipeline influence, attendee feedback) and deliver actionable insights to refine future participation.

2. Sales Enablement & Collateral (30%)

• Collateral Production: Develop and update pitch decks, one-pagers, battlecards, and case studies by partnering closely with Clinical Operations (for technical accuracy), Business Development (for messaging priorities), Brand (for visual standards), and Digital (for SEO-optimized materials).
• Audience-Segmented Assets: Lead content customization for surgeons, OR leaders and hospital executives,—coordinating with subject matter experts to ensure relevance.
• CRM Integration: Work with Sales Ops to ensure all event and campaign leads are captured, qualified, and routed to Sales via HubSpot, including enrichment of records with clinical engagement details.

3. Lead-Generation Campaigns (20%)

• CRM Campaign Management: Collaborate with the Digital & Content Optimization Manager to build and optimize segmented drip campaigns and nurture sequences in HubSpot—aligned to event schedules, new service launches, and enterprise deals.
• Virtual Engagements: Partner with the Digital team to plan webinars, email series, and video sessions; liaise with internal subject-matter experts to secure speakers and clinical case studies.

4. Cross-Functional Collaboration & Reporting (10%)

• Internal Partnership: Act as the primary marketing liaison for Sales Leadership, Business Development, Clinical Operations, and Finance—ensuring marketing programs align to revenue targets and operational capacity.
• Creative & Digital Alignment: Coordinate with Brand, Digital, and IT teams to maintain consistency of messaging, visual identity, and technical implementation across all channels.
• Performance Reporting: Produce a monthly “Channel Marketing & Event Performance” report for the CMO—tracking KPIs such as qualified leads, pipeline value, attendee satisfaction, and ROI, and present findings to the Executive Leadership Team.

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years in B2B or channel marketing, ideally within healthcare services.
• Proficiency in HubSpot or equivalent CRM/marketing automation platform.
• Demonstrated ability managing complex event logistics and cross-functional projects.
• Excellent written and verbal communication, with experience crafting audience-specific materials.
• Self-motivated, results-oriented, and able to operate independently in a fast-paced environment.

Preferred Skills & Attributes

• Proven track record coordinating national trade shows and medical conferences.
• Familiarity with Clinical Services (IONM, Surgical Assist) or related healthcare offerings.
• Strong analytical skills and comfort interpreting event and campaign data.
• Exceptional organizational skills and attention to detail.

What MPOWERHealth Offers

• Competitive salary plus performance-based bonus.
• Comprehensive benefits: medical, dental, vision, and 401(k) matching.
• Flexible work arrangements and generous PTO.
• Professional development support and direct exposure to senior leadership.
• A high-impact role driving growth for industry-leading Clinical Services.