Market Manager

HaloMD

About HaloMD

HaloMD leads the way in Independent Dispute Resolution under the No Surprises Act, using data, technology, and deep healthcare expertise to secure predictable reimbursement for out-of-network providers in anesthesia, emergency medicine, air ambulance, and more.

Job Summary

Under the direction of the CMO, the Marketing Manager will execute HaloMD’s tradeshow and product-level lead-generation programs. You’ll translate high-level strategy into day-to-day event coordination, sales-enablement collateral, and CRM campaigns—ensuring every touchpoint and campaign reflects our brand and drives pipeline growth.

Essential Job Duties and Responsibilities

Execute Tradeshow & Event Programs

• Support the Roadmap: Help maintain the approved calendar of target conferences and tradeshows.
• Logistics Coordination: Book venues, arrange shipping and A/V, and coordinate travel and on-site staffing—working with vendors assigned by the Brand Manager.
• Engagement Elements: Roll out interactive booth tactics (demos, surveys, giveaways) that align with CMO-set objectives.
• Post-Event Reporting: Gather metrics (leads, meetings, influenced pipeline) and prepare concise ROI summaries for the CMO.

Implement Product-Level Lead-Gen

• Campaign Build-Out: Set-up field initiatives—webinars, roundtables, targeted email sends—to support specific service lines.
• Collateral Production: Develop sell sheets, one-pagers, case studies, and battlecards using brand templates and messaging blocks provided by the Brand Manager.
• CRM Drip Execution: Configure and monitor multi-touch nurture sequences in HubSpot—segmenting contacts, activating workflows, and applying lead-scoring rules.
• Handoff Coordination: Deliver qualified lead lists and context to Business Development for timely follow-up.

Collaborate Across Teams

• Brand Alignment: Work with the Brand Manager to ensure all materials and event assets follow HaloMD’s voice and visual standards.
• Sales & Product Liaison: Coordinate with Sales and Product teams to align your execution with revenue goals and product roadmaps.
• Content Amplification: Partner with Copywriter and Web Designer to extend event and campaign content through digital channels.

Track & Improve

• Data Collection: Monitor open rates, CTRs, MQL conversions, and event lead metrics.
• Recommendations: Flag opportunities for incremental improvements and share learnings in monthly “Events & Campaign Insights” with the CMO.
• Benchmarking: Reference industry norms to gauge performance and propose small-scale tests or adjustments.

Education and/or Experience

• Undergraduate degree in Marketing
• 2+ years in B2B marketing or field marketing, with hands-on experience in event coordination and sales-enablement.
• Proficient in HubSpot (or similar CRM/marketing automation) for campaign setup and reporting.
• Strong organizational skills; able to manage multiple event and campaign timelines under executive direction.
• Clear written and verbal communicator; adept at using provided brand frameworks to craft on-message materials.
• Self-motivated and detail-oriented, comfortable working as an individual contributor.

Preferred Skills & Attributes

• Familiarity with healthcare b to b.
• Experience supporting conference speakers and coordinating session logistics.
• Basic analytical ability to interpret campaign and event metrics.
• A collaborative mindset that values clear handoffs and follows established processes.

Perks & Benefits:

• Competitive salary plus performance bonus.
• Comprehensive benefits (medical, dental, vision) and 401(k) matching.
• Generous PTO and flexible remote/hybrid work options.
• Professional development stipend and access to industry events.
• A hands-on role bringing CMO-defined strategy to life and directly impacting pipeline growth.

What’s Next?

If you’re ready to bring your skills and passion to our growing team, we want to hear from you! Apply today and help us create a future where success is the standard.

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